THE TRANSFORMATION:
AMAZON BEST SELLER
HOW TO USE DIGITAL TRANSFORMATION TECHNOLOGY TO REDUCE COSTS, ACCELERATE DELIVERY TIMES, AND PROVIDE EXCEPTIONAL VALUE
BY RICHARD CATALANO
AVAILABLE NOW FOR $9.95 ON AMAZON KINDLE
$19.95 for Paperback!
ABOUT THE BOOK
Digital transformation is BIG business! As of the writing of this book, researchers are projecting that digital transformation will be a 2.2 trillion-dollar industry by 2022 and is expected to be a 40 billion dollar market place in the US by 2025—and that is just the beginning! However, more than 65 percent of digital transformation implementations today are either over budget, delivered late, and/or don’t deliver the value for which they were originally intended and forecasted. This costs companies billions of dollars in overages, and can threaten the existence of the entire company.
The stakes are high, but the potential payoff is even greater. Reduced costs, greater efficiencies, and increased market share are all waiting on the other side of a successful transformation. But who will guide companies through this process?
The Transformation follows one utility company that believes the benefits outweigh the risk and the up-and-coming new program manager, Mike Bennett, who is responsible for succeeding where so many others fall short. This is a career-making or -breaking opportunity for Mike, but fortunately, he’s not alone. Join Mike on a journey of professional and personal growth as he discovers what it takes to succeed in the Transformation.
Working to connect all of the people, processes, and functions a company needs to deliver their Enterprise Digital Transformations on time, on budget and with the value promised in their original business case.
What’s inside?
KEY STEPS
CRITICAL MISTAKES
HOW TO USE
HOW TO BUILD
SUCCESSFUL IMPLEMENTATION
Chapter 1
The New Program Manager
Michael Bennett walked into the waiting room in Charles Offerman’s office and was immediately struck by how his boss (or his high-priced decorator) had mastered the idea of a minimal industrialist. Everything screamed restrained class, from the carpet to the few wall decorations beneath their individualized lights. Offerman’s personal assistant, Shirley Fomby, sat behind a modern granite-and-glass desk with no fewer than three monitors, and as Mike stepped out of the elevator and into the waiting area, she smiled warmly and stopped typing.
“Mr. Bennett,” Shirley said. “Mr. Offerman will be with you in a moment. Can I offer you some water?”
Mike nodded. Offerman talked about his water often; he owned one of those expensive ionizers that changed the water’s pH value so it tasted extra smooth and apparently could cure everything from eczema to cancer. The older man swore by the stuff, said it would keep him young. Mike just liked the way it tasted and sipped it slowly from an expensive crystal glass. After just a few sips, Offerman opened his office door and stepped out. “Mike!” he said happily, coming to shake his employee’s hand.
FOR A FULL CHAPTER DOWNLOAD:
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The book was written to help you understand the “story” of a digital transformation and to provide the tools and framework for understanding the underlying processes that we have learned from decades in the industry. This book’s unique principles and techniques, which are needed for a successful implementation, have been embedded in a compelling story with interesting characters. It will hold your attention while you experience the process through the eyes of a new program manager, Mike Bennett, who is on a profound professional and personal journey.
About the author

Rick Catalano is a 20+ year Delivery Executive specializing in Digital Transformation program and project leadership with a specialization in the SAP ecosystem. As a visionary Program/Project/Consultant leader, Rick has used his extensive experience jumpstarting system success for mid-size to Fortune 500 industry leaders. His program and project management abilities have propelled the successful launch of dozens of SAP enabled solutions for clients around the world– driving process improvements and profit growth.
He has successfully led and implemented large-scale, multi-million-dollar global SAP implementations including custom-built applications, systems integration across multiple technology platforms and change management. His industry expertise spans a variety of industries including consumer and industrial products, oil & gas, utilities and publishing spanning the entire value chain.

UNDERSTAND HOW DIGITAL TRANSFORMATIONS ARE
DONE WELL!
How to transform and compete in the digital age is foremost on every leaders’ mind and the race is on for companies of all sizes to utilize data and technology to be competitive and grow. To what extent an organization can effectively transform will ultimately determine their future success or failure.
FREE CHAPTER
To get your FREE CHAPTER of The Transformation: How to Use Digital Transformation Technology to Reduce Costs, Accelerate Delivery Times, and Provide Exceptional Value, please submit your email address, and a download link will be emailed to you.